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Emerging Chains
Case 3.
Corporate Support Group Development
Client
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Quick-Casual Sandwich Shop
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22 Unit, Local Chain
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Non-Traditional Venues (Business &
Industry, College & University, Recreation, and Vending)
Issues
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Year over year comparative sales
trending down 3-5% per month
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Unit operating standards unclear and
inconsistent
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Corporate marketing and operations
support to the units very poor
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Labor costs unmeasured and
uncontrolled
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Product costs unmeasured and
uncontrolled
Approach
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Developed a top-down chain management
system
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Developed corporate team into a viable
Corporate Support Group
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Customized FOH and BOH management
tools – manuals, posters, forms, spreadsheets, meeting
schedules, memos, etc.
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Developed standardized training system
including manuals and train-the-trainer modules
Results:
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Reversed downward sales trend to an
upward 3-5% trend
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Cut unit labor costs by 10-15%
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Improved product quality without
raising cost-of-goods-sold
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Established corporate marketing team
support for units
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Established an area management system
of operating standards, procedures, training and management
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Corporate Support Group Quick Casual Sandwich |
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